Frequently Asked Questions:

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What exactly will Bevo Search do for me?
Bevo Search will set-up and manage your PPC accounts to ensure instant results. We will also perform SEO for long term results. We also have web designers that can create, or upgrade your website to ensure a positive first impression on your potential consumers. Bevo Search works hard for each and every client. We understand that the internet is a big, confusing place. But, it is also a convenient, accessible place for consumers in your local market. We want to make sure our clients take full advantage of the opportunities the internet provides. Using the internet efficiently will help your business thrive!

What exactly is Search Marketing?
Search Marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placementcontextual advertising, and paid inclusion.

How can my business benefit from Search Marketing?
85% of people use search engines to gather information. Search Marketing will target potential customers by having search engines retrieve your company’s information when relevant keywords are used in the search.

What are keywords?
Search engines operate in a similar fashion to your telephone directory. They both list companies by category. When you got your business telephone number you were probably asked what category you wanted to be listed under. Search engines use much of the same logic. Rather than categories, they use keywords.

How will I determine which keywords will work best for me?
Depending on what type of business you run, your keywords will vary. For example, if you are a pizza place you will want your business to appear when people search phrases such as: pizza, Italian food, fast food etc. This is where it is great to have Bevo Search on your team. Once we know your target clientele, we will research and analyze all relevant keywords for your business and make sure you appear when people search them on search engines.

What is Pay Per Click Marketing (PPC)? How will it help my business?
PPC is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With PPC, your company will appear on Google, Yahoo or MSN immediately in the sponsored section of the search engines.  Bevo Search will manage your ad campaign and make sure the clients you target are seeing the advertisement.
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What is Search Engine Optimization (SEO), and how will it help my business?
SEO is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.  SEO is the long term solution to internet advertising. SEO ensures that your company will appear on popular search engines without paying for ad space. SEO takes time, but it is recommended for long term results.

Why is it important to have a website?
A website is a business’s first impression. It is important to have a website that is clear, professional and helpful. This way, the consumer can learn what your company can offer to them. Your company information will be clearly laid out, and readily accessible. It is also possible to have a website that makes everything easier for the consumer. Have them set-up appointments through e-mail, or submit feedback etc. Bevo Search can accommodate any of your web-oriented goals.